Multi-Media Blogger s3881427: User Report Assessment 1

Assessment 1 User Report

Lighting Blue Energy Drink

By Adriana M Claassen s3881427

Introduction:

A Energy Drink Company have assigned me a task of designing a energy drink label and container I have come up with the name for the drink lighting blue a name which suggests that it packs energy. I have done some research on how much caffeine is really in energy drinks. The aim is to design a better and healthier energy drink then what is out there on the market today.

By going around to my friend houses and interviewing and showing them my designs I got ideas to what they wonted in an energy drink. I also did videophone chats to friends around Australia.

To get to know what people wanted in an energy drink I designed an interesting survey report for the design on the energy drink.

News's media, government agencies and politicians need know what the general public wont to get the publics ideas on what is healthy and how they like to purchase the product general stores or super markets. To be able to sell the product to the national and international energy drink to the world market.

The primarily goal at the heart of the survey suggestions is how to design and conduct a successful project.

Establishing the Aims of Your research:

The main aim of my research is to give the public what they wont, a healthy brand of energy drink out there in the market. To target to have a name well known name like red bull how they are a top market brand name for the last 25 years that’s what I have set my sights on.

I wanted a product to stand out like red bull because like most new energy drinks fall in the market because they don’t have a stand out big name like Mother, Red bull, Rock star and a eye catching design logo.

I’m going to interview people who drink energy drinks and find out if there are any problems that they’re had? The main thing to find out was what caught their eye when they first picked a new product.

Breaking my research up into single element questions to make the questions more precise made my survey report more investigative producing more information. I interviewed many people from different backgrounds and ages from a wide range of careers and jobs, asking them how many energy drinks did they drink a day? The history of energy drinks and how they are affecting people healths.

Researching and determining:

The research I did I found that not a lot of business people drink energy they are more likely to drink coffee and tea but on the other hand, I found that gamers, warehouse workers, students, tradies drink energy drinks.

In the survey, I found that some people were drinking a slab of energy drink a day to two to three cans a week which is a big different between these two.

The people between the ages of 18 to 30 years-old drink more energy drinks than those that are over the age of 30 years old.

From the survey, I found that people pay between three to four dollars a drink depending on what type of energy drink. I found what people expected from an energy drink it is a friend for life to pick them up when they are tried, run down looking for a lift.

Something that has a kick after drinking , tastes nice, gives them a energy to slough through to new highs, it’s warm and bubbly feeling most of them wanted the cans to be shorter than what a monster energy is too large and would prefer a smaller five-hour energy as an opinion.

In the survey I asked people what they wanted in a design of the can Colour and style would they like it to be stylize, classic, out there, between dark and light, elegant, edgy, hard, aggressive, colorful or sketchy.

Looking about on the Internet, I found out more interesting research that most energy drinks have more caffeine then what they say on the can because they don’t count guarana with is a natural form of caffeine so your getting a double shot of caffeine, more and more ERs are being visited to over dosed on caffeine and mixing them with alcohol due to energy drinks have doubled over the last four or more years. It suggests between 2007 and 2011 visits due to energy drinks have increased from just under 10,000 to over 20,000.

The popularity of the drinks, have increased energy and productivity, which has increased sales significantly in the last six years. Drinks are popular among the young adults between the ages of eighteen and twenty-five years. Energy drinks are causing a rising health problem because consumption of energy drinks is a rising public health problems and behavioral problems from excessive caffeine intake.

Scientific have documented harmful health effects of energy drinks, particularly for children, adolescents and young adult cause a rapid or irregular heartbeat and increased anxiety. The drinks can prove fatal for those with coronary disease or a weak heart.

Most problems associated with energy drink seem to be connected with consumption or using them in combination with drugs or alcohol.

On the average, one can of energy drink contains the same amount of caffeine as five cups o coffee.

How energy drinks are having a serious threat on teens. The issues of energy drink consumption by children for some time and are not to be sold to children. The health effects of energy drinks on children, adolescents, and young adults warning are given to highlight the side effects, consequences included “palpitations, seizures, strokes, and even sudden death.

These problems are not just American, also in Australia medical reports of over 297 reported incidents of caffeine reactions from energy drink those affected were children under the age of 17.

Methodology:

My targeting people who are age of 18 to 30 years of ages, the cultures are Australia, Americans, and United Kingdom. Their backgrounds have a mix with different backgrounds and culture. What they look like, some are computer gaming, PSP gaming, online gaming, business, university student, warehouse works, chefs, smart, casual, designer and highstreet.

Face to Face:

In the face to face survey research design with my friends, I found most of them wondered why I was doing the survey. After talking to them most of them wonted to joke around when I asked questions I explained that the survey was for my uni studies they took it seriously. The survey I did was with a female and two young men.

This is probably the most traditional method of doing a survey research design is face to face easier to get a survey do then to do it by email I send fifteen emails off two weeks ago still no word from them.

From the three people, I did the face to face interviews are very accurate. It allowed me to be selective whom I was going to ask questions to. I did get asked by them why I was doing this survey for and what would I do after I have done with the used report and why I need them for the survey. Most of them didn’t know how to answer most of the questions, so I had to reuse the questions in other ways.

Adding my judgment about who was a bit of waste of my time, it happened to most of the males keep on say things that I was not asking like how you're going with family in the middle of the question or telling a lot of jokes or other things and just saying some stupid answers that you would get from a thirteen-year-old kid.

It’s very difficult to ask personal questions without embarrassing them. It is every time-consuming and difficult to obtain a representative sample.

Finally, coming, going and asking people these questions, it would be ideal to have had some official identification from the uni to make it legal. I learnt what people wanted in an energy drink and what they think of my logo and drink bottle.

The survey I did face to face:

Jess 21, culture Aussie, Female live in Victoria in the Safeway deleve/ hair dresser. She lives in a country house with her bf.

What sports does she follow in football, v8 racing, former one, motor racing and horse races.

Where do they shop? (Online/highstreet/independent/designer). Highstreet.

What you do you expect from an energy drink? I wanted something that can make me feel, warm inside, have loyal friend who all there. I wanted my energy drink to be funny and effervescent.

Do you like your drink a natural a flat drink or a fizzy drink? I like my drink be to fizzy or bubbly because I like drinking my drink sometime in a glass cup feeling the bubbles hit my nose and tickles.

How would you want the drink depenced in a can, bottle, glass, plastic or metal? Do you like to drink out of a can and or a glass bottle but not a plastic one plastic has a taste to it.
What price range would you play? I would pay like three to four dollars a can or for a pack of four for ten dollars just dispensed of what type of energy drink it is.

What price range would you pay? I would play four to eight dollar for energy drink.

What colour and style would you like e.g. blue bottle with lighting strikes on it? Energy drink is call Lighting Blue I think it should be blue but not one type of blue because it would look a bit bordering it the colour of the can was one tone of colour it becomes to much like the coke cola can where it has the dark red at the top of the can and has light lighter colour at the bottom of the can with a lighting strike down and

across the can. The font should be like a factory type of writing like old hand writing style with curl in the writing. Maybe some curls on the can for derusheds and circles look like spears from the lighting hitting.

How many cans of energy drinks, do you drink in a day? It just depends on what you call an energy drink I drink around two energy drinks a day, not counting the v-energy drink shots with alcohol in it.

Would you like to have a can you could eat? I really don’t know it depends on what it tastes like not going to eat anything that tasted like shit but on the other hand, it mean you don’t have to through it away.

How do you rate this energy drink product? I would rate your drink product as being good because it has some things to be fixed on it.

What do you like about this design or not? Why? I like the design like the colour you have been select, style of the writing but the only thing you have to do is make the lighting strike stand out more maybe put a bright shadow behind the lighting strike.

What can be improved in this design? I would say the lightning strike because need something to make it stand out more.

Does this design suit my band name or if not, then why? I think the name of the brand suits your design because of the name of it is lighting blue, and you cover both of them on the can.

David 24, culture is English, Indigoes, Scotches, Aussie male. He lives in Victoria's work as warehouse worker for heavy Norman drinks up to a carton of Mother's a day.

What sport do they follow in v8 racing, former one, motor racing, Ute venting and motocross. Where do they shop? (Online/highstreet/independent/designer). Designer.

What you do you expect from an energy drink? I expect from an energy drink to have a high kick of energy rushing through your body. Be able to stay a wake drinking just one energy drink. Something that gets your heart racing like you get from getting into a v8 racing car and going from 0 to 100 in 5 seconds.

Do you like your preserve, a flat drink or a fizzy drink? I would drink it flat or fizzy that doesn’t really bother me one bit.

How would you want the drink depenced in a can, bottle, glass, plastic or metal? I like drink out of a metal can like mother energy drink.

What price range would you pay? I buy a lot of energy drinks so cost doesn't matter to me.

What colour and style would you like e.g. blue bottle with lighting strikes on it? Do you like the name lighting blue with lighting strikes with ice blue color behind it on a

Can or bottle?How many cans of energy drinks do you drink a day? I drink a slab of energy drinks a day starting in the morning and finish off at 3pm.

Would you like to have a can you could eat? Yes because it would save my Ute from getting sticky from putting on the floor of the Ute.

How do you rate this energy drink product? (Excellent, Good, Fair, Poor.) I would rate it as good.

What do you like about this design or not? Why? Yes I do like you design, I like most of all out of it is the colours and the lighting.

How can it be improved in this design? Yes, you need to make lighting strike to make it standout.

Does this design suit my band name or not then why? Yes it suits your brand name very well.

Jadale 26, culture is Aussie, English and Scotches. Male lives in Victoria work for his mother and father on a dairy farm.

What sport do they follow just in football and rugby.

What you do you expect from an energy drink? To has a kick to it, to give you energy through the day.Where do they shop? (Online/highstreet/independent/designer). Designer.

What you do you expect from an energy drink? Something that gets your heart racing like your in a V8 supercar.

Do you like your drink, a flat drink or a fizzy drink? I like my drink flat because I get sick from fizzes in the drink.

How would you want the drink despenced in a can, bottle, glass, plastic or metal? I like drinking out of glass bottle or metal.

What price range would you pay? I would play four dollar for a drink.

What colour and style would you like e.g. blue bottle with lighting strikes on it? Well it's called lighting blue so it would have to be blue with a lighting storm like Melbourne storm lighting on it.

How many cans of energy drinks do you drink a day? I problem have one every 6 months if that.

How do you rate this energy drink product? Excellent, Good, Fair, Poor? I would rate this energy drink good.

What do you like about this design or not? Why? Lighting strikes on it.

How can it be improved in this design? Yes Maybe put more colours in the background.

Does this design suit my band name or not then why? Yes it dose suit your brand name.

Doug 34, Male cigarette rep Australia Victoria.

What do they look like? Smart.

What do they look like? Designer clothes.

Where do they shop? I am an online shopper.

What sport do they follow? I like football.

What house do they live in? I live in town house.

What you do you expect from an energy drink? I expect energy to keep me going.

Do you like your preserve a flat drink or a fizzy drink? I like a flat drink because I can throw it down quickly.

How you would you want the drink despenced? [can, bottle, glass, plastic or metal). I prefer a drink in a glass bottle because it keeps cold and fresh longer.

What price range would you pay? I like a four pack I pick up when doing the food shopping for the week from about eight to ten dollars.

What colour and style would you like? E.g. blue bottle with lighting strikes on it? I like the colour because blue is guys colour.

How many cans of energy drinks do you drink a day? I would drink 2 cans or bottles a day.

Would you like to have a can you could eat? I wouldn't like a can you could eat as you don't always feel hungry just thirsty.

How do you rate this energy drink product? Excellent, Good, Fair, Poor. I rate it as an Excellent product.

What you like a about this design or not? Why? I like the blue colour.

How can it be improved in this design? It's great as.

Dose this design suit my brand name or not then why? The design suits the drink.

Christine 49, female Kindergarten assistant Australia Victoria.

What do they look like? Smart neat looking.

Where do they shop? Highstreet malls.

What sport do they follow? football.

What house do they live in? Country property.

What you do you expect from an energy drink? I expect a lift a energy burst.

Do you like your preserve a flat drink or a fizzy drink? A flat drink.

How you would you want the drink despenced? (Can, bottle, glass, plastic or metal). I prefer a bottle that I can reseal.

What price range would you pay? I would prefer to pay for a six pack at a cheaper price. A six pack for twelve dollars.

What colour and style would you like? e.g. blue bottle with lighting strikes on it? A bold colour that is easy to pick out from the others.

How many cans of energy drinks do you drink a day? I would drink one or two drinks a day.

Would you like to have a can you could eat? I wouldn't like to eat the container not hygienic.

How do you rate this energy drink product? Excellent, Good, Fair, Poor. I rate my energy drink as being good in looks and action packed

What you like a about this design or not? Why? I like the striking colour.

How can it be improved in this design? Add a striking fluorescent pink strip.

Dose this design suit my brand name or not then why? The design and name is great.

Lee 50, Male Store man Australia Victoria.

What do they look like? A smart casual dressed man.

Where do they shop? He shops a target.

What sport do they follow? Local football team.

What house do they live in? Country house.

What you do you expect from an energy drink? I expect an energy boost to start the day.

Do you like your preserve a flat drink or a fizzy drink? I like a fizzy drink to get a burp out of it to settle the stomach.

How you would you want the drink despenced? (can, bottle, glass, plastic or metal). I would like the drink in a can easy to stack in the fridge.

What price range would you pay? I would anything from two and three dollars.

What colour and style would you like? e.g. blue bottle with lighting strikes on it? I like the striking blue colour.

How many cans of energy drinks do you drink a day? I drink two or three drinks a day.

Would you like to have a can you could eat? I don't like the idea of eating a can.

How do you rate this energy drink product? Excellent, Good, Fair, Poor. I like the whole design Excellent.

What you like a about this design or not? Why? The colour combination and the bolt of lightning sets if off well.

How can it be improved in this design? How would you improve the design? Maybe add another colour to offset the lighting.

Dose this design suit my brand name or not then why? I think name suit an energy drink.

Telephone / Mail:

I have had a lot of trouble with emails. I emailed fifteen friends and have not got any reply’s on the emails back yet. Posting them to my friends around Australia was out of the question, and I didn’t get time to print off sheets to hand out to the class and didn’t get time to go around and ask for peoples email address to send the email address since I have had trouble with my computer got hit with a virus, and I don’t know if it has fully gone off my computer so that why I could not send emails.

So I did video chats with the people I could get a hold of in short notices. One on One, video phone chats, so that the person what be able to give me feedback on my project.

Easier and is a good way of targeting a certain section of people and is excellent if you need to ask a personal or potentially awkward questions.

The problems of this method that it cost a lot more than what a phone call would be, another problem with emailing person that is no one has replayed back to me; it has been two weeks and not replay it is safe to say that I don’t going to get an email back I have had some text messages from friends saying they’re too busy to fill in the survey.

I have to tell my friends some don’t care about their last name or just the anisole of their last name because I don’t want to get into shit with showing on the Internet because of the personal data.

I contact the people and ask what I’m a loud to share their personal contact what was on the survey. The next step I contact friends who is studying to be a lawyer, and he said just to put their first name and dot with the first letter of their last name.

I done this a different way I have video call on the phone to a lot of my friends to give their opposition straight of the bat if you friends or not.

I had to be careful on how I was going to ask personal question and not too embarrassing question. I have done survey on phone video with three people in Queensland, New South Wales and Adelaide all three are males all different ages.

The survey I did one on one on videophone chats:

Tim 19, culture is English, Indigoes, Scotches, Aussie male. Live in New South Wale, he owns his landscape.

Where do they shop? He shops online for cheaper tools and going and buy stuff normal way as well.

What sport does he follows in football, v8 racing and formula one.

What you do you expect from an energy drink? He expects that the energy drink to have a kick in it, add more here.

Do you like your drink, a flat drink or a fizzy drink? He like it with the bubbles because went its flat it doesn't taste any good. Like if has gone stale.

How would you like the drink despenced in a can, bottle, glass, plastic or metal? I like a metal bottle because with a glass bottle, you can break it easy in my line of work, and I don’t like drinking out of a plastic drink bottle.

What price range would you pay? I would pay between five and eight dollars for an energy drink.

What colour and style would you like e.g. blue bottle with lighting strikes on it? Something with bit of colour like red bull or something with me little bit of style and classic.

How many cans of energy drinks do you drink a day? I can have up to five a day depended on it I’m tired and need a pick me up went landscaping.

Would you like to have a can you could eat? It would be nice to have a can you can eat after you finish the drink the energy drink then putting on the ground in your car or throw it out or leaving in somewhere.

How do you rate this energy drink product? I think the energy drink is good like the style of it.

What do you like about this design or not? Why? Like that you can read the energy drink brand light blue, and the colouring on the can.

What can be improved in this design? I think that it’s a great design what you got their nothing I can see you can improved on.

Dose this design suit my band name or not then why? I think it dose suit the design with lighting strike I would add a purple shadow outside of the lighting to bring light into it.

Jordon 19, culture is Indigoes, Aussie Male. Live in Adelaide studying to be a cook/ works part time as a cook insisted. He lives in a renal house in the city of Adelaide.

Where does he shop? He shop in the local shops since he don’t have the internet.

What sport dose he follows in soccer that all he watches.

What you do you expect from an energy drink? I think they should have enough energy kick to it and my long day for studying and long nights cooking in the rector.

Do you like your preserve a flat drink or a fizzy drink? I don’t like it flat because it doesn’t taste the same went it has bubbles in it.

How would you wont the drink depended in a can, bottle, glass, plastic or metal? I like drinking out of glass because don’t have a plastic taste to it.

What price range would you play? I buy 6 packs of Mother and lacer Buber pay 30 dollars a week.

What colour and style would you like e.g. blue bottle with lighting strikes on it? Not so good with colours but the name of lighting blue should be blue and have light striking coming down on it.

How many cans of energy drinks do you drink a day? I can have a lot of energy a day low in a day is 5 and max is eight.

Would you like to have a can you could eat? It could be handily because I’m always going to the bin with my energy cans but then an again I would like to have an option to chose from whether to eat it or throw it away.

How do you rate this energy drink product? I think it looks Excellent.

What do you like about this design or not? Why? I think the design is well done.

What can be improved in this design? Maybe add more detail to the lighting strike.

Dose this design suit my band name or not then why? I do think the brand name suit the style of then can.

Bek 49, Kindergarten assistant Australia Victoria.

What do they look like? Smart dresser.

Where do they shop? Supermarket.

What sport do they follow? Netball.

What house do they live in? A Country house.

What you do you expect from an energy drink? I expect energy as the state’s energy.

Do you like your preserve a flat drink or a fizzy drink? I like my drink flat easy to drink.

How you would you want the drink despenced? (can, bottle, glass, plastic or metal). I like energy drink in a glass or plastic bottle I can reseal it when I haven’t finished it.

What price range would you pay? I would pay two a drink.

What colour and style would you like? e.g. blue bottle with lighting strikes on it? What colour doesn’t matter as long as it is clearly labeled.

How many cans of energy drinks do you drink a day? I drink about two energy drinks a day.

Would you like to have a can you could eat? Yeah it sounds good depending on the taste.

How do you rate this energy drink product? Excellent, Good, Fair, Poor. I would this energy drink about eight out ten good to look at.

What do you like about this design or not? Why? The design is a striking pattern and colour.

How can it be improved in this design? Nothing.

Dose this design suit my brand name or not then why? The lighting band name is a good idea.

Reg 45, culture is Aussie Male.
Live in Queensland full time studying/Chef that cooks that night in the local pub.

He has over 20 Energy drink in his life, can't have too many of them because of this age but when he dose he has them as pick me up when he had to work last nights in the kitchen.

What you do you expect from an energy drink? I expect energy as the state’s energy.
He thinks energy drinks are a bubbly drink that gives you the rush of energy that can be fun or if have to many in one day a trip to the hospital just depends on what Energy drink he has. Reg has visited the hospital two times because of Energy drinks.

What sport do they follow in football, ruby, ruby ledge, V8 racing and former one.

What house dose he live in? Reg lives in a canvas on a mate property.

Where do they shop? He shop Online has delivered to his caravan and from the shop.

How do you rate this energy drink product? Excellent, Good, Fair, Poor. Good design.

What do you like about this design or not? Why? I like that the blue background and text is easy to read in my old age.

What can be improved in this design? Maybe fix the lighting strikes by putting a shadow behind it or something.

Dose this design suit my band name or not then why? Yes I do think it suit your style of the can.

Structuring and designing the Questionnaire:

The designs of my questionnaire I depend were question that started of as genetic questions to make a good conversation then moving into more personal questions.

I have asked face to face question was a bit easier and easy to explain to people if they are unsure of questions. On the other hand doing questionnaire has included many personal questions then there is in mailing, emailing methods are preferable but may violate local legislation.

I have kept my questionnaire as short as possible so people will either refuse to fill in a long questionnaire out or get bored halfway through it.

I have done mix question with one or two multiple choice and a lot of what you think questions.

Cover Note:

The questionnaires I did over the phone that helped me a lot with ideas where I could go with the energy drink.

I’m Adriana the design of lighting blue, why I’m doing this research on energy drink so I can come up with a health energy drink that is safe to drink and doesn’t cause people into hospital because the energy drink has effected them. I wont to be able to connect to people and the market to have safe drinks.

Type of Questions:

These are the multiple questions all different type of answer that I did over video photo chat and face to face.

• Who are they? (Age, gender, culture, profession)

• What do they look like? (Smart/casual/designer/highstreet)

• Where do they shop? (Online/highstreet/independent/designer)

• What sport do they follow? (Football/tennis)

• What house do they live in? (Studio, city, flat/10 bedroom, period property?)

• What you do you expect from a energy drink?

• Do you like your preserve a flat drink or a fizzy drink?

• How would you want the drink depended? (Can, bottle, glass, plastic or metal)

• What price range would you pay?

• What colour and style would you like e.g. blue bottle with lighting strikes on it?

• How many cans of energy drinks do you drink a day?

• Would you like to have a can you could eat?

• How do you rate this energy drink product? Excellent, Good, Fair, Poor

• What do you like about this design or not? Why?

• How can it be improved in this design?

• Dose this design suit my band name or not then why?

Analyzing results:

Analyzing my results I found out that 70 percent of my interviews were males and 30 percent of them were females. Between ages of 19 to 26 there is 50 percent in this age group. Between the ages of 34 to 38 there was 20 percent in this age group. Between the ages of 49 to 50 there is 30 percent in this age group.

Culture background is hard to break down because they’re so many mix backgrounds, 60 percent of group are Aussie background. 20 percent of group was Indigenous, Scotches and Aussie background. Ten of percent in the group is Aussie, English and Scotches background. Ten percent of the person in the group is Indigenous and Aussie background.

What they look like in the group, 20 percent of them look smart. 30 percent of them look casual. 40 percent of them look designer. 10 percent of them look highstreet.

In the results of where people shopped I found that in the group survey most shopped designer by 40 percent. Followed by shopping highstreet 20 percent, Followed by Online shopping by 20 percent, Followed by target shopping 10 percent and 10 percent at the supermarket.

In the sport survey I wanted to find out who watched sport, this is where most brands of energy drink are advertised so it makes people wont to buy their energy drink.

I found out 40 percent watch and go down to see the MCG to see the football. Ten percent of the people watch netball or go and see the game. I found out that ten percent of people watch soccer.

In some cases there where people that had more than one sport but they mainly watched football and rugby.

Some of them watched more than one sport like ten percent in football, v8 racing, formula one, motor racing and horse racing. Some people where into v8 racing, formula one, motor racing, Ute racing and motocross.

I asked people where they lived because to show me how much of income they have and what price I can put on my energy drink. I found out that ten percent of people live in caravans. Ten of people live in a rental houses in the city. Ten percent of people lived in a country property. Twenty percent of people live in a town house. Other twenty percent 20 of people lived in city houses and finally forty percent of people live in a country house.

I asked what people expected from an energy drink. Ten percent, wanted something that can make me feel good, warm inside, have a loyal friend who gave them a lift. I wanted my energy drink to be funny and attractive. Ten percent, it gives a kick of energy rushing through your body.

Ten percent, what they expected from an energy drink, to have a high kick of energy rushing through your body. Be able to stay awake, all from just one energy drink. They wonted something that gets your heart racing.

Ten percent expect from an energy drink something that gets your heart racing like you in a V8. Ten percent expect from an energy drink to keep me going. Ten percent expect a lift energy burst. Ten percent expect an energy boost to start the day.

Ten percent expect from an energy drink to have a kick in it, add more to their life.

Ten percent expect to have enough energy kick to it for a long day for studying and late nights. Twenty percent expect energy.

I wanted to know who liked flat drinks; fizzy drinks or both I wanted to know this for the energy drink company. I found out twenty percent like both flat and fizzy energy drink. Forty percent of people like flat drinks and other forty percent like fizzy drinks.

I ask what type of energy production they wanted them to drink out of a can, bottle, glass, plastic and metal. Ten percent of the people said they like glass and metal bottles and cans. Ten percent of people like glass and plastic bottles. Twenty percent of people wanted cans to drink out of. Other twenty percent of people wanted a glass bottle. Thirty people think metal can and bottle what they want the product.

The price range what they would pay for an energy drink or mutely drinks. Ten percent said two to three dollars for an energy drink. Twenty percent say two dollars for an energy drink. Ten percent say four dollars for an energy drink. Ten percent say that five to eight dollars for a pack of energy drinks. Ten percent say six packs for twelve dollars. Ten percent say four six packs and four Lacer Buber packs thirty dollars thirty dollars. Ten percent say eight packs for eight dollars. Twenty percent say pay eight dollar for a pack.

What color and style that they liked ten percent of the people said there should be two different blues on the bottle with lighting strike. Forty percent say it should be just blue with a lighting strike on it. Ten percent say it should be just blue. Ten percent say it should be a classic style. Twenty percent say it should have a clear labor on the product.

The research I found out how many cans of energy drink a person drink a day. Thirty percent drink two energy drinks per a day. Twenty percent of people drink one energy drink every six mouths. Ten percent of people drink one to two energy drinks a day. Ten percent of people drink two to three energy drinks a day. Ten percent of people drink five energy drinks a day. Ten percent of people drink five to eight energy drinks. Ten percent drink a slab of energy drinks a day.

Out of the results I got from it is people would like a can that they could eat instead of have a normal can that you have to throw out in a rubbish bin. Sixty percent of the people think it’s would be unhygienic to eat a can so it was a no from them. Forty percent say yes they would try it but they would like to have a normal can as well.

How they rate this energy drink product out of excellent, good, fair, poor.

Thirty percent of the people said my energy drink product is excellent.
Seventy percent of the people said my energy drink product is good.

Zero percent of the people said my energy drink product is fair.
Zero percent of the people said my energy drink product is poor.

What they like about my design or not and why they didn’t like it. Ten percent, did like the lightening strike because it needed something to make it stand out more. Ten percent said yes to the design and most liked the color and lightening strike.

Ten percent said yes maybe put more colour in the background. Ten percent said yes it’s a great design. Ten percent said maybe add another colour to offset the lighting.

Ten percent said they think that its a great design theres nothing I can see you can improve on. Ten percent said maybe add more details to the strike.

Ten percent said nothing needs to be change. Ten percent said they like the blue background and text is easy to read for old people.

How can it be improved in this design? Forty percent like my design the way it is. Fifty percent say I need to improve the design. Ten percent liked the design it’s strike Patten and colour.

How does this design suit my band name or not then why? Thirty percent said that this design suits my brand name. Zero percent didn’t like my brand name.

Conclusions:

I have analyzed the results and had a very positive response to all aspects of the design color and name of our product Lightening Blue energy drink by using personal interviews and by phone videos. The only negative I found was the idea of an eatable container only a 20% positive the more acceptable containers were cans and glass bottles. I would highly recommend to go ahead to the next stage of production.